MIC ENGLISH

Communications - Mobile Handheld Devices

Product Development Trends & Vendors’ Strategies for theSmartphone Market

October 28, 2013 / Sophia Chen

34 Page, Symposium

US$880 (Single User License)

Abstract

The worldwide smartphone shipment share has broken the 50% mark for the first time in 2013. As emerging countries are the main force triggering mobile phone subscriber growth, mid-range and low-cost smartphones are expected to become mainstream in the future. To retain profitability and create product differentiation, high-end smartphone vendors are seeking breakthroughs in technology, such as new power source, flexible display, light field camera, and contextual computing. Vendors in the mid-range market are trying to create economy of scale in the supply chain and corporate with ODMs (Own Design Manufacturer) who are good at component procurement. Low-cost smartphone vendors are vying for China, India, and, in particular, the Middle East due to its relatively mature mobile broadband environment.

Table of Contents
Smartphone Market Development & Opportunities
Development Trends of Smartphone Product Specs
Strategies Adopted by Smartphone Vendors
Conclusion

List of Topics
Global mobile phone industry's shipment volume forecast for the period 2013 - 2018, including breakdown by price point

Development trends of the worldwide smartphone product specs, including alternative power sources, panel, light field camera, and contextual computing technologies

Different strategies adopted by smartphone vendors in low-cost, mid-range, and high-end markets

Companies and organizations analyzed or mentioned in the report include: Alcatel, Apple, CCE, Celkon Mobiles, Coolpad, Croma, Flipkart, Foxconn, Gionee, Google, Hisilicon, HTC, Huawei, IBM, Intex, Karbonn, Konka, K-Toucn, Lava, Lenovo, LGE, Lytro, MAK Mobility, Medion, Micromax, Microsoft, Moto, National Central University, National Taiwan University, NEC, Nokia, Pelican Imaging, Qualcomm, RIM, Samsung, SKT, Snapdeal, Sony, Spice, Toshiba, ZTE

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